Get yourself a 24hour salon worthy blow dry with the PRO luxe Hairdryer, and say hello to frizz-freedom with your smoothest results yet. The professional AC motor and OPTI heat technology work together to dry faster, and lock your style in place. With intelligent OPTI heat technology and the unique Style Shot feature, the dryer cleverly uses heat to shape, sculpt, and lock your style in place*. The exclusive styling concentrator shape has been designed specifically to enhance airflow and heat
